Leekes Department Store attracts new customers with Google Street View|Trusted. Since the launch of the virtual tour on their website, visitors have been spending an impressive four minutes, on average, virtually exploring Leekes. Read the case study (PDF)
Just Food For Dogs uses Google Maps Street View to drive website traffic and interest in their brand Thirty days after getting Google Maps Street View, Just Food For Dogs saw a 23.7% jump in visits to their Google+ Page and a 50% increase in the click-through rate from the search results to their website. Read the case study (PDF)
A Personal "Case Study"
Near my home there is a bar and grill that my wife and I have eaten at twice in as many months. The only reason we went there the first time was a "Groupon" special. I had driven by that restaurant dozens of times and never really noticed it because the outside looks like an office building. We were very surprised when we walked in. The interior was beautiful. We had no idea. It also didn't hurt that the food was excellent.
I was told by an onsite manager that they sold 1,000 Groupon specials like ours. At a $15 discount I calculated that the Groupon cost them at least $15,000 in lost revenue for that one-time promo. It did get me and maybe 999 others in the door albeit at a very high cost. I, for one, would like to see the inside of a restaurant before I walk in. Done right, the 360-degree Street View would show off that beautiful facility to, literally, the world for a lot less money (what? $400) than any other form of marketing.